About Us

Creating Excellence is not something we take lightly at CRANCE & CO. as it is our belief that setting a standard and exceeding it is paramount to continued growth and success.  

Working along side our Clients & Partners, CRANCE & CO. sets out to maximize opportunities by creating building blocks of continued success.

executive profile

Christine Rance

Christine Rance is the Founder & Chief Executive Officer of CRANCE & CO. LLC, and brings over 30 years of hands-on business leadership across several global marketplaces, including retail, education, and technology.

An influential senior leader, she has held positions in global product & services management and development, marketing, and business operations. Most recently, she led the development of a UI/UX Customer Experience design driven by proven customer and prototype testing. After fast-tracking a career in retail early on, including regional management, Ms. Rance moved to the Washington, DC area to launch her technology career in cybersecurity product management and development with UUNET (eventually MCI, and then Verizon).

Her best in class global services were honed with Inter.net Global, where she served as the Director of Global Product Management to launch an SMB B2B managed security service across 6 non-US countries.

Throughout her career, she was instrumental in the creation and delivery of products and services and their training courses. She has delivered training to over 2,000 salespeople around the globe and has led hundreds of workshops on leadership, management, and effective communications.

A native of Ohio, Ms. Rance is a graduate of Ohio University (OU) and holds a BBA in International Business and Marketing. She currently sits on the Board of Directors of The Lopez Foundation, is a mentor with the OU Alumni Mentor Program, a guest lecturer at the George Washington University School of Business, and regularly mentors young women. She has also participated as a panelist with Verizon Women in Technology and was active in the Verizon Women’s Organization, Verizon Leadership University, and Lean Six Sigmao

I hated every minute of training, but I said, ‘Don’t quit. Suffer now and live the rest of your life as a champion.’

–Muhammad Ali

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